Our Story

Late in 2022, Joe started writing a book containing everything he has learned about fitness and nutrition over the past fifteen years. To support his arguments and recommendations, he started gathering studies and source material. He was shocked to learn that Americans are even more undernourished than he imagined. Nearly all Americans are deficient in essential nutrients like zinc and vitamin D. Even if you eat right, much of the produce in today's food supply contains fewer nutrients than they did 50 years ago due to soil depletion. Disease, prescription medication, and obesity are all completely out of control.

A book won't be enough.

So Joe started the GoldenJoe Juice Company as another branch of his mission to make his people healthier and stronger. The GoldenJoe Juice Company exists to support YOUR journey towards total wellness. If you lack time, we provide nutritious hand-made foods and beverages. If you lack knowledge, we provide recipes and lifestyle tips in our blog. If you lack confidence, join our growing community on discord to meet friends who walk the same path.